ABCZ

Turning exceptional fruit varieties into commercial success.

From promising genetics to commercial success

ABCz develops and manages distinctive apple and pear varieties, connecting breeders, growers, nurseries and markets to unlock their full commercial potential. We are not a breeder, not a nursery and not a marketer. We are the independent party in the middle — the one that organises the ecosystem around a variety.

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Variety scouting & selection

We test promising genetics against real orchard and market conditions.

IP & licensing

We secure PBR and trademark rights, and license on transparent terms.

Production & nursery network

We match each selection to the right nurseries and growing regions.

Partner management

We keep breeder, grower and marketer working to one plan.

Market development

We build demand where the fruit genuinely performs best.

Brand & commercialisation

We turn a variety into a name consumers ask for.

ABCZ connects the dots.

ABCZ connects breeders, nurseries, growers, marketers and retailers. We bring the right partners together and align every step of the process, helping promising varieties become successful products that reach and delight consumers.

Our ecosystem